Yoav founded 57seconds as a response to the thousands and thousands of rockets fired at the South of Israel over the last 15 years by Hamas from Gaza.
Yoav lived in the U.S. for 30 years before making aliyah to Israel in late 2004. He’s lived in Beersheva, Israel for the past 10+ years with his wife, two daughters and son.
Yoav earned a Bachelor of Science from the University of Oregon in Eugene, OR.
Yoav’s interests include Israel advocacy, Jewish non-profits, marketing, direct mail, fundraising, social media.
His full time job is at Negev Direct Marketing, Inc..